THE K1 Story

K1 Performance is the culmination of Keith McCabe’s two-decade journey through high-stakes corporate leadership and competitive athletics.

In the tech world, Keith spent over 20 years driving results and leading high-performing teams, earning recognition as a top 1% sales performer at Salesforce multiple times. This experience gave him firsthand insight into the challenges of maintaining focus, balance, and resilience in high-pressure environments.

As an athlete, Keith has pushed his limits in multiple disciplines—completing triathlons, Ironman 70.3 races, multiple marathons, and most recently Hyrox competitions across Europe. These experiences taught him the value of discipline, structure, and the relentless pursuit of progress, both physically and mentally.

The intersection of these two worlds inspired Keith to create K1 Performance – a platform where individuals and businesses can unlock their potential through intentional, incremental growth.

K1 Performance have worked with the following brands –

K1’s MISSION

K1 Performance exists to bridge the gap between professional success and personal well-being. Whether guiding executives and teams toward sharper business outcomes or helping individuals achieve personal performance goals, we are dedicated to helping our clients thrive in every aspect of life. Progress has no Limits. 

GROW STRONGER
YOUR NUTRITION
COMPETE WITH OTHERS
GROW FASTER
IMPROVE YOUR HEALTH

HEAR FROM OUR CLIENTS

The 1% mindset has transformed how I approach my career and life. Consistent, small improvements have built a foundation for sustainable growth.

Every small step I took with K1 Performance added up to a massive change in how I live and feel.

K1 Performance helped my team unlock their potential by teaching us how to manage stress, embrace a growth mindset, and optimize productivity. The results were immediate—we’ve seen improvements in collaboration, efficiency, and overall morale. I can’t recommend this coaching enough!

Working with K1 Performance has completely transformed how I approach both my career and personal life. The concept of 1% daily improvements seemed small at first, but the results over time have been extraordinary. I’ve become more focused, resilient, and confident in my abilities—both in the office and in the gym.

I never realized how much my mindset was holding me back until I started personal coaching with K1. Keith’s guidance helped me build habits that were not only achievable but also life-changing. I’ve hit new personal bests in my fitness journey and feel more balanced and energized every day.

Greystones, Co.Wicklow, Ireland. 

E: [email protected]

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