Effective Date: 20th January 2025

At K1 Performance (“we,” “our,” or “us”), we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information in compliance with applicable Irish and EU data protection laws, including the General Data Protection Regulation (GDPR).

1. Information We Collect

We collect and process the following types of personal information:

a. Information You Provide Directly:

  • Contact details: Name, email address, phone number.
  • Account details: Username and password when you register on our website.
  • Payment information: Billing address and payment details for purchases.
  • Other information: Any additional information you voluntarily provide when contacting us or completing forms on our website.

b. Information We Collect Automatically:

  • Technical data: IP address, browser type, operating system, and device type.
  • Usage data: Pages visited, time spent on our site, and other analytics gathered through cookies and similar technologies.

c. Information from Third Parties:

  • We may receive information about you from payment processors or social media platforms when you interact with our content on those platforms.

2. How We Use Your Information

We use your personal information for the following purposes:

  • To provide our services: Including processing your orders, managing your account, and delivering products or services.
  • Customer support: Responding to your inquiries and providing assistance.
  • Marketing: Sending promotional materials or updates about our products and services (with your explicit consent).
  • Improvement: Analyzing user behavior to enhance our website and offerings.
  • Legal compliance: Ensuring compliance with applicable laws and fulfilling contractual obligations.

3. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

  • Consent: When you have explicitly consented to the processing.
  • Contractual necessity: When processing is necessary to perform a contract with you.
  • Legal obligation: To comply with legal and regulatory requirements.
  • Legitimate interests: To improve our services, safeguard our business, or communicate with you about relevant products and services.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience on our website. Cookies help us understand how you interact with our website and allow us to deliver tailored content.


5. Sharing Your Information

We do not sell or rent your personal information. However, we may share your information with:

  • Service providers: Third-party vendors that help us deliver our services, such as payment processors, delivery companies, and IT service providers.
  • Legal authorities: When required by law or to protect our legal rights.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that process.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy or as required by law. When no longer needed, your data will be securely deleted or anonymized.


7. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Access: Request access to the personal data we hold about you.
  • Correction: Request corrections to any inaccurate or incomplete data.
  • Erasure: Request the deletion of your personal data where applicable.
  • Restriction: Request to restrict processing of your data.
  • Portability: Request a copy of your data in a structured, machine-readable format.
  • Objection: Object to the processing of your data for certain purposes, including marketing.

To exercise any of these rights, please contact us at [email protected]


8. Data Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no system is completely secure, and we cannot guarantee the absolute security of your information.


9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before sharing any personal information.


10. Children’s Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from them. If you believe we have inadvertently collected data from a child, please contact us to request deletion.


11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.


12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

Thank you for trusting K1 Performance with your personal information. We are committed to safeguarding your privacy.